Booklet My Pretty Mummy

Mothers are always pretty. Mood, appearance, dreams, and free time: all these are the key elements in every mummy’s life, the vast share of which belongs to her children. To combine sacrifice and love with care for oneself, one’s beauty and femininity is an art, thoroughly analysed on the pages of this theme booklet, commissioned by Procter & Gamble and endorsed by the magazine Goodhousekeeping («Домашний Очаг»). The booklet is a combination of an unprecedented circulation (by Ukrainian standards), a showcase of qualified product placement and reaching out to the right target audience.