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Booklet Excellent Start

Start_ukr_N1_2012_coverA very informative booklet in a handy format, aimed at a broad, young audience, contains useful information on essential personal body care products and tips for staying fit. It is an example of qualified product placement of a wide range of leading brands.

With a circulation of 650,000 copies, the booklet is an absolute record holder in Ukraine in the entire history of custom publishing. Commissioned by Procter & Gamble, endorsed by Men’s Health.

Customer: Procter&Gamble
Booklet В2С
140х200 mm
28 pages
semiannual
650,000 copies
Distributed at schools, universities, supermarkets, malls, cleaning supplies shops
Accomplished works: adaptation of the project for the Ukrainian market