{"id":1146,"date":"2020-10-15T20:13:17","date_gmt":"2020-10-15T20:13:17","guid":{"rendered":"http:\/\/customlab.ua\/?p=1146"},"modified":"2026-01-19T11:40:23","modified_gmt":"2026-01-19T11:40:23","slug":"lyudi-idej","status":"publish","type":"post","link":"https:\/\/customlab.com.ua\/en\/lyudi-idej\/","title":{"rendered":"The Ideas People"},"content":{"rendered":"

\"\"The best digital project 2018 in the Employer Brand category.<\/p>\n

180 profiles of the 1+1 media employees in the “Rules of Life” style of the famous Esquire magazine. All of them – from a full-time driver and a courier to the Head of the Marketing Department and the CEO – have absolutely equal importance in this project as all its participants reveal their unique personalities.<\/p>\n

The creation of text content, interviewing, the concept of photography, post-production and overall process management was done by the Custom Lab team. The project went far beyond the target audience of the 1+1 TV channel – all people of Kyiv saw the participants of the project on city lights in the subway and on the city streets and got inspired to join the 1+1 family.<\/p>\n

The project won the Effie Awards Grand Prix 2018.
\nIn addition to publications on the website, the project exists in the form of publications on the Ideas People telegram channel.<\/p>\n","protected":false},"excerpt":{"rendered":"

The best digital project 2018 in the Employer Brand category. 180 profiles of the 1+1 media employees in the “Rules of Life” style of the famous Esquire magazine. All of them – from a full-time driver and a courier to the Head of the Marketing Department and the CEO – have absolutely equal importance in … Continue reading The Ideas People<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":1147,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/customlab.com.ua\/en\/wp-json\/wp\/v2\/posts\/1146"}],"collection":[{"href":"https:\/\/customlab.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/customlab.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/customlab.com.ua\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/customlab.com.ua\/en\/wp-json\/wp\/v2\/comments?post=1146"}],"version-history":[{"count":18,"href":"https:\/\/customlab.com.ua\/en\/wp-json\/wp\/v2\/posts\/1146\/revisions"}],"predecessor-version":[{"id":2041,"href":"https:\/\/customlab.com.ua\/en\/wp-json\/wp\/v2\/posts\/1146\/revisions\/2041"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/customlab.com.ua\/en\/wp-json\/wp\/v2\/media\/1147"}],"wp:attachment":[{"href":"https:\/\/customlab.com.ua\/en\/wp-json\/wp\/v2\/media?parent=1146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/customlab.com.ua\/en\/wp-json\/wp\/v2\/categories?post=1146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/customlab.com.ua\/en\/wp-json\/wp\/v2\/tags?post=1146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}