{"id":244,"date":"2015-02-20T17:09:27","date_gmt":"2015-02-20T17:09:27","guid":{"rendered":"http:\/\/customlab.ua\/?p=244"},"modified":"2026-01-19T11:40:49","modified_gmt":"2026-01-19T11:40:49","slug":"buklet-krasiva-mama","status":"publish","type":"post","link":"https:\/\/customlab.com.ua\/en\/buklet-krasiva-mama\/","title":{"rendered":"Booklet My Pretty Mummy"},"content":{"rendered":"<p style=\"line-height: 21.0pt; margin: 0cm 0cm 21.0pt 0cm;\"><span style=\"font-size: 13.0pt; color: #333333;\"><a href=\"http:\/\/customlab.com.ua\/wp-content\/uploads\/2015\/08\/KMama_cover.jpg\"><img loading=\"lazy\" class=\"alignleft size-medium wp-image-245\" src=\"http:\/\/customlab.com.ua\/wp-content\/uploads\/2015\/08\/KMama_cover-211x300.jpg\" alt=\"KMama_cover\" width=\"211\" height=\"300\" srcset=\"https:\/\/customlab.com.ua\/wp-content\/uploads\/2015\/08\/KMama_cover-211x300.jpg 211w, https:\/\/customlab.com.ua\/wp-content\/uploads\/2015\/08\/KMama_cover-176x250.jpg 176w, https:\/\/customlab.com.ua\/wp-content\/uploads\/2015\/08\/KMama_cover-768x1092.jpg 768w, https:\/\/customlab.com.ua\/wp-content\/uploads\/2015\/08\/KMama_cover-720x1024.jpg 720w, https:\/\/customlab.com.ua\/wp-content\/uploads\/2015\/08\/KMama_cover.jpg 874w\" sizes=\"(max-width: 211px) 100vw, 211px\" \/><\/a><\/span>Mothers are always pretty. Mood, appearance, dreams, and free time: all these are the key elements in every mummy\u2019s life, the vast share of which belongs to her children. To combine sacrifice and love with care for oneself, one\u2019s beauty and femininity is an art, thoroughly analysed on the pages of this theme booklet, commissioned by Procter &#038; Gamble and endorsed by the magazine Goodhousekeeping (\u00ab\u0414\u043e\u043c\u0430\u0448\u043d\u0438\u0439 \u041e\u0447\u0430\u0433\u00bb). The booklet is a combination of an unprecedented circulation (by Ukrainian standards), a showcase of qualified product placement and reaching out to the right target audience.<\/p>\n<div data-url=\"http:\/\/issuu.com\/romansulima\/docs\/kmama_spring2014\" style=\"width: 660px; height: 475px;\" class=\"issuuembed\"><\/div>\n<p><script type=\"text\/javascript\" src=\"\/\/e.issuu.com\/embed.js\" async=\"true\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mothers are always pretty. Mood, appearance, dreams, and free time: all these are the key elements in every mummy\u2019s life, the vast share of which belongs to her children. To combine sacrifice and love with care for oneself, one\u2019s beauty and femininity is an art, thoroughly analysed on the pages of this theme booklet, commissioned &hellip; <a href=\"https:\/\/customlab.com.ua\/en\/buklet-krasiva-mama\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Booklet My Pretty Mummy<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":245,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/customlab.com.ua\/en\/wp-json\/wp\/v2\/posts\/244"}],"collection":[{"href":"https:\/\/customlab.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/customlab.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/customlab.com.ua\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/customlab.com.ua\/en\/wp-json\/wp\/v2\/comments?post=244"}],"version-history":[{"count":16,"href":"https:\/\/customlab.com.ua\/en\/wp-json\/wp\/v2\/posts\/244\/revisions"}],"predecessor-version":[{"id":2054,"href":"https:\/\/customlab.com.ua\/en\/wp-json\/wp\/v2\/posts\/244\/revisions\/2054"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/customlab.com.ua\/en\/wp-json\/wp\/v2\/media\/245"}],"wp:attachment":[{"href":"https:\/\/customlab.com.ua\/en\/wp-json\/wp\/v2\/media?parent=244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/customlab.com.ua\/en\/wp-json\/wp\/v2\/categories?post=244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/customlab.com.ua\/en\/wp-json\/wp\/v2\/tags?post=244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}