Booklet Spring Star

A theme booklet, commissioned by Procter & Gamble and endorsed by Cosmopolitan, targets young female audiences striving to look good. The booklet contains useful information about cosmetics and personal body care products which help preserve natural beauty and youthfulness as long as possible.

The contents include informational and entertaining materials about products of P&G’s leading brands, such as Camay, Always, Max Factor, Wella etc. The booklet is a combination of an unprecedented circulation (by Ukrainian standards), a showcase of qualified product placement and reaching out to the right target audience.